Pro Tour teams have in the last season or two suddenly become a lot more PR savvy. Look at Cervelo Test Team's excellent Bartape series of videos or the slick, media revolution at Team Sky. Both provide some interesting glimpses into what goes on backstage in the Pro Cycling - but you're aware that what goes out to the public is a polished version of reality. This is a concept someone at Footon Servetto forgot to take on:This is Footon's initiation ceremony for neoPro's. It involves racing round a carpark somewhere in Spain and drinking some high-strength firewater every lap. Perhaps the riders are drinking to forget they've signed to a team with the ugliest kit in the ProTour - who knows. What I do know is I like Footon more now than before.
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